Netflix to crack down on users who share passwords with friends and family courtesy of the Irish mirror.
If you don’t have a Netflix account, you may be tempted to ask to borrow a friend or family member’s password.
But this could soon land you in some serious trouble, as Netflix has revealed plans to crack down on users who password-share.
Speaking at Netflix’s Q3 2019 earnings interview last week, chief product officer Greg Peters said that Netflix hopes to address password sharing without ‘alientaing a certain portion of [its] user base.'
He said: “We continue to monitor it so we’re looking at the situation. We’ll see those consumer-friendly ways to push on the edges of that.”
The news comes shortly after tech firm Synamedia revealed a new AI system designed to crack down on account sharing.
Netflix (Image: Bloomberg) READ MORE
The system uses machine learning to spot shared passwords on streaming services.
And worryingly, these services can choose how to deal with the culprits - whether it’s by making them upgrade to a premium service, or shutting down their account altogether.
Synamedia revealed the new technology at the CES tech conference in January.
If you don’t have a Netflix account, you may be tempted to ask to borrow a friend or family member’s password.
But this could soon land you in some serious trouble, as Netflix has revealed plans to crack down on users who password-share.
Speaking at Netflix’s Q3 2019 earnings interview last week, chief product officer Greg Peters said that Netflix hopes to address password sharing without ‘alientaing a certain portion of [its] user base.'
He said: “We continue to monitor it so we’re looking at the situation. We’ll see those consumer-friendly ways to push on the edges of that.”
The news comes shortly after tech firm Synamedia revealed a new AI system designed to crack down on account sharing.
![1_Netflix-Illustrations-Ahead-Of-Earnings.jpg](/proxy.php?image=https%3A%2F%2Fi2-prod.mirror.co.uk%2Fincoming%2Farticle11414520.ece%2FALTERNATES%2Fs615b%2F1_Netflix-Illustrations-Ahead-Of-Earnings.jpg&hash=76ececbbbb2c58205ecc56b4db17978e)
Netflix (Image: Bloomberg) READ MORE
The system uses machine learning to spot shared passwords on streaming services.
And worryingly, these services can choose how to deal with the culprits - whether it’s by making them upgrade to a premium service, or shutting down their account altogether.
Synamedia revealed the new technology at the CES tech conference in January.