Normally for Seagate NAS appliances the procedure would be:-
(The reset button is located on the back of the NAS)
1. Power off the NAS using the power button on the back of the device.
2. Insert a paper clip or slim object into the hole on the back of the NAS and press down the
reset button. Do not release the reset button.
3. Power on the NAS.
4. Wait for a minimum of 20 seconds, and then release the reset button.
5. The LED will blink red. Wait while the device resets to factory settings.
(Do not turn off the NAS while the LED is blinking red.)
6. Wait for the LED on the top of the device to show a steady, non-blinking white light.
7. Set up your device.
The factory reset is not data-destructive, but that ship might have already sailed from your above comments.....
If there is any existing data it gets moved to a folder called "Recovery" in the Public Share area as part of the process.
Performing the above steps resets the network settings and requires you to go through the initial setup process afterwards.
Usually the desired/default disk format would be EXT4. I imagine that if the disk is currently formatted NTFS or VFAT, then the device will be having trouble seeing it, or making sense of things.